B2C adult product market GMV in China 2011-2019

Published by
Xin Ou,
Dec 19, 2024
In 2019, the gross merchandise volume (GMV) of B2C e-commerce adult product market in China reached nearly 39 billion yuan, up from 25.13 billion yuan in 2018. The market size of adult product e-commerce in China would surpass 60 billion yuan by 2020, nearly a doublle within two years.

Gross merchandise volume (GMV) of B2C e-commerce adult product market in China from 2011 to 2019 (in billion yuan)

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Release date

June 2020

Region

China

Survey time period

2011 to 2019

Supplementary notes

One yuan is equal to about 0.15 U.S. dollars and 0.13 euros (as of April 2021).

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